Program Description: Marketing and Branding are going through Digital Transformation. What is the most effective way to promote your technical products? How to find the best mix of social media, emailing, content generation and article placement, advertisement, events and seminars. Each has its advantages and limitation. This seminar will provide you with practical guidelines you can use right away.
Speaker: John Koon ~ TECH IDEA RESEARCH
About this Speaker: Koon’s current roles include embedded technology research and content creation. Prior to this, he was the Editor-in-Chief of the RTC Magazine and COTS Journal. As a researcher, he presents findings of technology trends such as Aviation, AI, autonomous driving, robotics and automation, medical innovations, Fog Computing (beyond cloud), IoT, software and COTS advancement at conferences and seminars.
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